Resources Library by ANA

We'll be right back. Honest

Holding attention during television ad breaks is becoming increasingly challenging. Based on research showing that longer breaks tend to be less effective than shorter ones, the presenters took this principle to the next level:How effective would a...

Catalogue: WM3 2007

Authors: Brian Rock, Virginia Beal

June 3, 2007

Does fame always lead to fortune?

The paper describes the rules that are common to the successful use of celebrities in advertising as well as a study of examples of highly effective celebrity selections and less effective celebrity selections. The results are based on desk research,...

Catalogue: Latin America 2006

Authors: Silvia Quintanilha, Milton Souza

Company: KANTAR TNS Malaysia

October 20, 2006

Response rates

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.Not only is a pragmatic approach to response rates the cornerstone of successful...

Catalogue: Panel Research 2006

Author: Andrei Postoaca

Company: Ipsos MRBI

October 8, 2006

Can consumers cope?

This paper suggests new ways in increasing campaign effectiveness and lifting the commercial pressure on consumers. Consumers are bombarded with commercial messages and avoid them by zipping, zapping or simply turning away.Airing more ads takes TV...

Catalogue: Worldwide Multi Media Measurement 2006

Author: Arie K. den Boon

June 4, 2006

An ethnographic approach to consumer receptivity

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns.A decisive aspect of this problem is the question of receptivity....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Sigrid Schmid, René Kaufmann

June 4, 2006

The better alternative to fusion

This paper describes a practical and economic route to providing the media planner with a multi-media and target group data base and evaluation system for campaign planning, where the different media results either are the planning and buying...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Peter Masson, Paul Sumner

Company: Bucknull & Masson

June 4, 2006

The real usage of neuro linguistic programming

While the use of NLP (Neuro Linguistic Programming) in research has been spoken about often, it has not been fully examined as a practical tool for decoding marketing problems and respondent responses to questions.NLP has substantially more to offer...

Catalogue: Consumer Insights 2005

Author: Neil McPhee

November 15, 2005

Increasing viewer control

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.BARB is incorporating the full measurement of the Sky+ PVR later in 2005. Viewing through the Sky+ box will be...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Tony Jarvis, Bjarne Thelin, Tony Wearn

June 23, 2005

From set top meters to set top boxes

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques;- diaries and Peoplemeters.To address this, TNS has invested in a comprehensive programme encompassing research, new...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: George Shababb, Anthony Taylor

Company: KANTAR TNS Malaysia

June 23, 2005